Our Guiding Principles

To achieve our complementary missions, UW Colleges and UW-Extension operations are informed by a set of ambitious guiding principles. These principles help our two institutions provide nearly 6 million Wisconsin residents with a sound return on the public’s investment, in the form of inspiring educational experiences, a future-focused economy and hundreds of local programs that help our neighbors turn their goals into real achievements.

Today and every day, UW Colleges and UW-Extension are investing energy and resources into:

Ensuring Access

We’re working to provide a high level of access to education, information and inspiration throughout our state, ensuring every Wisconsinite is touched in some way by UW Colleges and UW-Extension programs and services.

Utilizing Research

UW Colleges and UW-Extension are determined to respond to real, documented academic and community needs with evidence-based programs and services grounded in leading best practices and the latest research.

Partnering with Communities

Our people are on the ground in communities around the state to create custom, locally-relevant programs and services. We’re building a network of lasting, mutually-beneficial relationships that stretch across Wisconsin’s 72 counties and three tribal nations.

Focusing on Students and Communities

Students, entrepreneurs, families, neighbors, listeners, farmers and entire communities. No matter who they are or which programs, campuses or services they use, Wisconsin residents are at the center of every UW Colleges and UW-Extension initiative we develop and deliver.

Embracing Diversity

Education is at its best when it considers and reflects new and unique perspectives. Just as Wisconsin's communities grow richer when they celebrate all the things that make our neighbors different, as well as the many values, traditions and beliefs each of us share. UW Colleges and UW-Extension recognize the importance of diverse and inclusive communities. We're dedicated creating welcoming learning environments that foster respect and appreciation for everyone, and to providing educational opportunities for all who wish to teach, learn and engage with us. Our institutions are effectively preparing Wisconsin's citizen-leaders for a pluralistic world.

Operating Responsibly

We’re committed to responsible financial stewardship and operational excellent. That means meeting our obligations to students, clients, taxpayers and other stakeholders in a manner that maximizes our impact, increases efficiencies, reduces costs and maintains the quality and affordability of UW Colleges and UW-Extension programs and services.

Encouraging Innovation

At UW Colleges and UW-Extension, we’re always pursuing new and better ways to achieve our strategic goals. This includes introducing innovative practices and programs to the campuses, industries and communities we serve, and engaging in entrepreneurial activities that generate entirely new revenue streams.

Leveraging Technology

As a statewide organization, we’re investing in the latest technological advances to expand the reach and impact of UW Colleges and UW-Extension programs and services to every corner of Wisconsin—and beyond.

Always Improving

We actively foster a culture of self-assessment and continual improvement to ensure our academic environments, community programs and administrative functions increase in efficiency and effectiveness over time.

Attracting and Retaining Talent

UW Colleges and UW-Extension strive to be an employer of choice in the state of Wisconsin, by providing our faculty and staff with a supportive, diverse and inclusive working environment, competitive compensation, opportunities for professional development and advancement, and a commitment to open and transparent communications.

Telling Our Story

We’re always working to increase people’s awareness of UW Colleges and UW-Extension and enhance our reputation for excellence and innovation at the local, state, national and international level.